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Maintain multiple email lists to encourage shoppers to return to your store or to provide helpful updates on existing products, and services.
Mail list name, and description to be displayed during checkout or from the customer preferences page. Let your customers know what this list is about.
Maintain public and private email lists. e.g. If a list is marked private it will not be shown anywhere in the store, and you add users to the list manually.
Signup rules either forces them to click a link in an email to opt-in or just sends them a confirmation thanking them for joining.
You can customize the signup emails for each mail list if desired.
Tracks the last date and time an email was sent to the list.
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